Sue Drake

Research Director

Sue has been conducting qualitative market research for the past ten years working as an independent alongside a number of well-known research agencies.

She is a Master Practitioner in NLP and uses a breadth of innovative techniques to unearth intriguing and profound insights into the mind of the market. Her experience in child development, motivational psychology and consumer behaviour has created competitive advantages for clients particularly in the child/youth market as well as in the pharmaceutical and beauty arena.